LEADERSHIP
The people who lead the work.
The people who lead the work have run the work. A title without field time does not hold a transformation.
GLOWINT's partners have built and run distribution networks, managed retail buyer relationships, led OEM factory-fit programs, and operated sourcing corridors across the markets we serve. They are operators first, advisors second.
Henry Herazo
Chief Executive Officer
Miami, Florida
Twenty years growing Fortune 500 and start-up automotive brands internationally. Certified in the Toyota Production System, just-in-time, Kaizen and lean management by Toyota Motor Company, and in the ITW 80/20 process, decentralised entrepreneur culture and customer-back innovation.
Pablo Calvar
Partner
Argentina and Mercosur
Former agency owner with brand work including Pennzoil and Corona. Led regional growth for ITW, Stanley Black & Decker and GS Yuasa across Mercosur.
Carlos Bernal
Partner
Colombia
Former General Manager at Castrol Colombia and UMO. Built OE, aftermarket and retail growth across the Andean region.
Jaime Gonzalez
Partner
Mexico
Started as a buyer at Soriana. Country Manager for Hamilton Beach, then ten years as Sales Director and General Manager at Quaker State.
Emerson Neri
Partner
Brazil
Joined in 2010 and led Brazilian expansion for ITW Wynns, SLiME, AC Pro, Armor All and KRACO.
Cesar Millas
Partner
Chile
Former Channel Manager at Shell and a buyer at Walmart. Country Manager for WD-40.
Carlos Cortes
Partner
Colombia
Former General Manager at ANKAL Distributors and at Continente S.A.S.
Andrea Cifuentes
Regional Manager
Central America
Fifteen years with GLOWINT. Built and managed the Glade and Fix-A-Flat convenience-channel lines across Central America.
Marilyn Fernandez
Global Customer Support
Miami
Twenty years supporting GLOWINT-represented lines worldwide, leading export documentation, logistics coordination and client service.
Camiel van Goethem
Partner
Europe
European distribution and manufacturer representation. Works in Dutch, French, English, Spanish and Italian.
Hector Rodriguez
Partner
Central America
Fifteen years with GLOWINT, with a background in consumer packaged goods.
Our partner network operates under executed manufacturer-representative subcontract agreements in Argentina, Brazil, Central America, Chile, Colombia, Mexico and North America.
WHERE THIS USUALLY STARTS
The situations we recognize on the first call.
01
Your advisors have titles but no field time in the markets they describe.
02
Your consulting team can write the recommendation but cannot run it.
03
Your partners know the category from a desk, not from a buyer's office.
04
Your leadership has never held a distributor relationship through a market disruption.
A decision under uncertainty
A partner who had spent fifteen years as a buyer and country manager before joining GLOWINT faced a choice between a corporate role with predictable scope and a partner role where the work shifted by market and by month. The trade-off was stability against authority over the outcome. The partner chose authority. The field experience, knowing which buyer takes a meeting, which distributor reports honestly, which shelf set holds, is what makes the recommendation executable rather than theoretical.
WHERE THIS GOES NEXT
Where this usually starts.
A two-week diagnostic, on site, with your internal and external stakeholders. You get a written view of where the constraint actually sits, what it would take to move it, and whether we are the right firm to help. If we are not, we will say so.
Start a conversationFAQ
Questions before you sign
Partners and leaders who have built and run distribution networks, managed retail buyer relationships, led OEM factory-fit programs, and operated sourcing corridors across the markets we serve. They are operators first, advisors second.
Partners cover Miami, Argentina and Mercosur, Colombia, Mexico, Brazil, Chile, Central America, and Europe, with global customer support based in Miami.
Yes. The partner network operates under executed manufacturer-representative subcontract agreements in Argentina, Brazil, Central America, Chile, Colombia, Mexico and North America, in English, Spanish and Portuguese.
Inquiries route through Miami and reach the right regional partner within one business day. Contact us and we will connect you to the partner for your market.