Manufacturer representation.
A distributor agreement is not distribution. Shelf is distribution.
A rep firm sells your product. We run your market.
GLOWINT acts as your international sales force: your people in the region, carrying your culture, accountable for placement, sell-through, and the paperwork in between.
WHERE THIS USUALLY STARTS
The situations we recognize on the first call.
01
You signed a distributor agreement and shelf is still empty.
02
Your distributor in-country is a black box. No visibility, no forecast, no accountability.
03
You won the listing and cannot service it. No logistics, no local support, no training.
04
You have a product that sells at home and no way into the next market.
What you get
Regional managers who study the brand before they sell it.
Meetings arranged with distributors and retailers in target countries.
Line review proposals and presentations, with your marketers or ours.
Planogram requirements handled.
Competitive and trend reports by retailer.
POS reports, annual forecasts, ad hoc reporting.
Vendor agreements negotiated and papered.
Guidance on international regulations and product liability insurance.
Retail sales training workshops on request.
Sourcing support for product development.
How it runs
One field management office, cost structured so a mid-size manufacturer can afford senior people. We start with the two or three countries where the category and your margin both work, place the brand, then widen. Communication stays open with every stakeholder; you see the same reports we do.
The engagement
What the work involves
Manufacturer representation means we become your international sales force, with regional managers who study the brand before they sell it, meetings arranged with distributors and retailers in target countries, line review proposals, planogram requirements, competitive and trend reports, POS reports, annual forecasts, vendor agreements negotiated and papered, and guidance on international regulations and product liability insurance. We are accountable for placement, sell through and the paperwork in between.
How the work runs
We start with the two or three countries where the category and your margin both work, place the brand, then widen. One field management office is cost structured so a mid size manufacturer can afford senior people. Communication stays open with every stakeholder, and you see the same reports we do. In steady state, the distributor operates to your number, the shelf is set and serviced, and the relationship with the buyer belongs to your brand.
What changes when it is working
You have a market, not a distributor. The shelf is set, the forecast is shared, and the relationship with the buyer belongs to your brand, not to an intermediary you cannot see through. The introduction, which is the asset, is already held.
The connection thesis
Most firms will write you a market-entry strategy. We already know the buyer.
GLOWINT holds the relationships a manufacturer needs to reach shelf in a market it has never sold into. Appointed distributors across thirty-five European countries. Retail buyers across the Americas. OEM factory-fit qualification. Sourcing corridors out of Asia. The strategy is the easy part. The introduction is the asset.
Evidence
When SLiME expanded into Latin America and the automotive OEM segment, we made the introductions, secured placements at major retailers across the Americas, and helped build a new in-vehicle category adopted by six global vehicle brands.
SLiME, authorized
When TECFIL, Latin America's largest automotive filter manufacturer, wanted the US market, we cross-referenced a catalog of thousands of parts to US specifications in three weeks, with no existing database between the two markets.
TECFIL, authorized
Hover or select any market to view account and placement details across 83 countries.
83 Markets Active
83
Countries with named accounts
35
European markets
9
Brands currently represented
All 83 active markets
Click a market to inspect placements
Brands we represent today
Current representation agreements.
Highline Warren
Sales Representative Agreement since December 2024. Territory: all Latin America and the Caribbean. Brands: Mag 1, Prime Guard, Blue Devil, Amflo, TruFlate, Lubrimatic. Brand exclusivity in twelve markets.
PuraGlobe Syntainics
Exclusive Latin American sales representative since January 2024. Re-refined one-hundred-percent sustainable Group III base oil, produced in Zeitz, Germany and Tampa, Florida. Thirty million gallon capacity. ISO 9001 certified, ISO 17025 laboratory.
Also currently represented
Dayton Parts
ASTRA and ASPIRA
GS Yuasa
Scent Bomb
SIMONIZ
YADA
Stryten Energy
Walker Products
OEM factory-fit placements
- General Motors
- Ford
- Tesla
- Honda
- Porsche
We hold named accounts in 83 countries. See the placements we have made as evidence, and our distributor network optimization practice for the management discipline behind them. For the sector context, see the automotive aftermarket.
FAQ
Questions before you sign
We act as your international sales force, carrying your culture, accountable for placement, sell through and the paperwork in between. Regional managers study the brand before they sell it, and you see the same reports we do.
We start with the two or three countries where the category and your margin both work, place the brand, then widen. One field management office is cost structured so a mid size manufacturer can afford senior people, not a junior with a territory.
Meetings arranged with distributors and retailers, line review proposals, planogram requirements, competitive and trend reports by retailer, POS reports, annual forecasts, vendor agreements negotiated and papered, and guidance on international regulations and product liability insurance.
Yes. We have placed tire repair and mobility systems into factory fit programmes with global vehicle brands. OEM qualification is a different sale than aftermarket, and we run it as a different motion.
You have a market, not a distributor. The shelf is set, the forecast is shared, and the relationship with the buyer belongs to your brand, not to an intermediary you cannot see through.
A decision under uncertainty
A re-refined base oil producer needed Latin American distribution but had no in-country relationships. The trade-off was between appointing a single regional distributor, fast, but a single point of failure, or building a country-by-country network, slower, but defensible. GLOWINT chose the network. Motopac was appointed exclusive distributor for Puerto Rico, the Dominican Republic and the Virgin Islands under a contracted annual minimum. Territory revenue grew from $537,264 to $972,743 in the first year.
WHERE THIS GOES NEXT
Where this usually starts.
A two-week diagnostic, on site, with your internal and external stakeholders. You get a written view of where the constraint actually sits, what it would take to move it, and whether we are the right firm to help. If we are not, we will say so.
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