INDUSTRIES
E-commerce
A marketplace listing is not an e-commerce strategy. It is a shelf with no one minding it.
WHERE THIS USUALLY STARTS
The situations we recognize on the first call.
01
You have a product and no marketplace presence in the market your customers already shop.
02
Your direct-to-consumer channel has no logistics, no returns process, and no local support.
03
Your digital commerce is a storefront with no commercial layer underneath it.
04
Your online channel competes with your retail channel and no one has decided which one wins.
Marketplace and direct-to-consumer channel structure. We build the commercial layer underneath the listing, running e-commerce through distributor management and category management so the online channel stops cannibalizing the retail channel.
Digital commerce strategy and channel integration for manufacturers entering online retail.
01
Marketplace structure
We build the marketplace presence in the market your customers already shop, with the commercial layer underneath it.
02
Direct-to-consumer build
We stand up the logistics, the returns process, and the local support a storefront needs to actually deliver.
03
Channel conflict resolution
We decide which channel wins where, so the online and retail channels stop cannibalizing each other on price.
FAQ
Questions before you sign
No. A marketplace listing is a shelf with no one minding it. It needs the commercial layer underneath it, the logistics, the returns process, and the local support, or it cannibalizes the retail channel and delivers nothing.
We decide which channel wins where. The customer already shops the marketplace, so shutting it sends them to a competitor. We build a channel structure that lets both coexist without cannibalizing each other on price.
Logistics, a returns process, and local support. A storefront without the commercial layer underneath it does not deliver. We stand up the operations the storefront depends on.
Both. The storefront is the visible part. The logistics, the returns, and the local support are what make it deliver. We build the commercial layer underneath the listing.
A decision under uncertainty
A manufacturer had a retail channel and a marketplace listing in the same market, and the two were cannibalizing each other on price. The choice was to shut the marketplace listing to protect the retailer, or to build a channel structure that let both coexist. We built the channel structure, because the customer already shops the marketplace and shutting it only sends them to a competitor.
WHERE THIS GOES NEXT
A two-week diagnostic, on site.
We sit with your internal and external stakeholders, look at the channel structure and the listing, and give you a written view of where the constraint sits, what moving it would take, and whether we are the right firm to help.
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