INDUSTRIES
Hardware and DIY
A hardware buyer does not buy a product. They buy a category plan and the vendor who can run it.
WHERE THIS USUALLY STARTS
The situations we recognize on the first call.
01
Your tools and equipment sell into one big-box account and you cannot get a second.
02
Your vendor program has no planogram discipline and the shelf resets every cycle.
03
Your hardware buyer treats you as a line item, not a category partner.
04
You have a product that fits the aisle and no one representing it at the line review.
Tools and equipment into hardware and big-box retail. We build vendor programs with planogram discipline and represent the product at the line review through manufacturer representation. A listing without the program resets every cycle.
A global tools and equipment manufacturer vendor program at Advance Auto Parts; ITW tire repair at Meijer and PEP BOYS.
01
Vendor program build
We build the full vendor program with planogram discipline, not a listing that resets every cycle.
02
Line review representation
We represent the product at the line review, with the category plan the buyer needs to keep the shelf.
03
Big-box expansion
We take a proven vendor program into the next big-box account, carrying the discipline that made the first one hold.
FAQ
Questions before you sign
It is more than a listing. It is the planogram discipline, the reorder process, and the line review representation that keep the shelf across cycles. A listing without the program resets every cycle and the buyer stops trusting the vendor.
We carry the vendor program that held at the first account into the next, with the planogram discipline and the line review representation. The buyer buys the category plan and the vendor who can run it, not the product alone.
A global tools and equipment manufacturer vendor program at Advance Auto Parts, and ITW tire repair at Meijer and PEP BOYS.
We manage the planogram. A listing without planogram discipline resets every cycle. We run the shelf so the reorder holds and the buyer keeps the vendor.
A decision under uncertainty
A global tools and equipment manufacturer had a vendor program at one big-box account and no path to a second. The choice was to push the same product into the same aisle at a competitor, or to build a full vendor program with planogram discipline at a new account. We took the vendor program, because a second listing without the discipline resets every cycle and the buyer never trusts the vendor again.
WHERE THIS GOES NEXT
A two-week diagnostic, on site.
We sit with your internal and external stakeholders, look at the vendor program and the shelf, and give you a written view of where the constraint sits, what moving it would take, and whether we are the right firm to help.
Start a conversation