INDUSTRIES
Lubricants and re-refined base oil
A sustainable base oil is not a sustainability story. It is a product that has to reach a buyer who has never heard of it.
WHERE THIS USUALLY STARTS
The situations we recognize on the first call.
01
Your lubricant brand has a sustainability story and no buyer in the region who has heard it.
02
Your base oil is re-refined and certified, but the market treats it as a commodity.
03
You have a production capacity and no contracted offtake in Latin America.
04
Your distributor sells price and has never been trained on the sustainability claim.
Sustainable Group III base oil represented across Latin America. We represent lubricant and base oil producers into Latin American markets, holding the manufacturer representation and the distributor appointments that move a sustainable product from a certification into a contracted offtake. The work runs through distributor management and trained channel education, because a re-refined claim dies at the shelf if no one argues for it.
PuraGlobe Syntainics, re-refined base oil from Zeitz and Tampa, exclusive LATAM representation since 2024.
01
Market selection
We identify the two or three Latin American markets where the sustainability claim and the margin both hold, before committing volume.
02
Distributor appointment
We contract a distributor with an annual minimum and the technical capacity to sell a re-refined product, not a commodity price.
03
Buyer education
We train the distributor and the retailer on the ISO certification and the re-refined process so the claim survives the shelf conversation.
FAQ
Questions before you sign
We become your sales force in the region, holding the distributor relationships and the retail buyer introductions, accountable for placement and sell-through. We start in the markets where the sustainability claim and the margin both work, then widen.
We do not let the distributor sell price alone. We train the channel on the ISO certification and the re-refined process so the buyer understands what they are paying for. The claim has to survive the shelf conversation or the price collapses to the commodity.
We represent the producer. The distributor is our appointment, contracted with an annual minimum and accountable to us for the offtake. The producer sees the same reports we do.
We hold active working operations across Latin America and the Caribbean, with partner agents under executed subcontract agreements. We start in the markets where the category and the margin both hold, then widen.
A decision under uncertainty
A re-refined base oil producer had a certified, sustainable product and a single domestic market. The question was not whether the product worked. The question was which Latin American market would pay for the sustainability claim before the capacity outran the demand. We took the representation, appointed a contracted distributor with an annual minimum, and built the offtake market by market rather than waiting for one buyer to take the volume.
WHERE THIS GOES NEXT
A two-week diagnostic, on site.
We sit with your internal and external stakeholders, look at the market and the margin, and give you a written view of where the constraint sits, what moving it would take, and whether we are the right firm to help.
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