INDUSTRIES
Mass retail
The mass retail listing is not the win. Servicing it across three countries is the win.
WHERE THIS USUALLY STARTS
The situations we recognize on the first call.
01
You won the Walmart listing and cannot service it across three countries.
02
Your category is commoditizing and the buyer holds all the pricing power.
03
Your endcap is set once a year and no one owns the sell-through data.
04
Your mass retail footprint was inherited from an acquisition and never restructured.
Category management and listing execution. We run mass retail through category management and distributor management, taking the listing and building the service behind it country by country. The shelf that goes empty loses the buyer.
Walmart placements across the United States, Chile, and Central America including Sam's.
01
Listing execution
We take the listing and build the service behind it, country by country, so the shelf never goes empty.
02
Category management
We bring the buyer the category intelligence they cannot get elsewhere, so the order follows the advisor.
03
Sell-through ownership
We own the sell-through data and the reorder discipline, not just the endcap that gets set once a year.
FAQ
Questions before you sign
The listing is the start. Servicing it requires distribution, reorder discipline, and trained channel support in each country. We build the service country by country behind the listing so the shelf never goes empty and the buyer keeps the vendor.
We bring the buyer category intelligence they cannot get elsewhere, and keep bringing it after the first order. The buyer buys the advisor, and the order follows. Price is not the only lever when the category plan is yours.
Walmart placements across the United States, Chile, and Central America including Sam's.
Yes. An inherited mass retail footprint that was never restructured drains margin and confuses the buyer. We look at the category and the margin market by market and restructure what does not hold.
A decision under uncertainty
A manufacturer won a Walmart listing across three countries and had no service infrastructure in two of them. The choice was to delay the listing until the infrastructure existed, or to take the listing and build the service behind it. We took the listing, because the buyer who grants the shelf does not wait. We built the distribution and the reorder discipline country by country behind the listing so the shelf never went empty.
WHERE THIS GOES NEXT
A two-week diagnostic, on site.
We sit with your internal and external stakeholders, look at the listing and the service, and give you a written view of where the constraint sits, what moving it would take, and whether we are the right firm to help.
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